UTA Tennis Consolidates 6 Systems into One with Playbook
Simplifying Operations Across Georgia's Largest Tennis Organization
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UTA Tennis at a Glance
Georgia's premier tennis organization serving thousands of players
As Georgia's largest tennis club operator, UTA Tennis manages a community of 1,000+ active members across 7 premier club locations. Running youth academies, summer camps, leagues, tournaments, and private instruction — all under one organization — UTA Tennis is the gold standard for large-scale tennis operations in the Southeast.
Facilities
Community
Programs
How UTA Tennis Was Managing 6 Disconnected Tools
Fragmented Technology Stack
Before partnering with Playbook, UTA Tennis was operating with a fragmented technology stack that created significant operational challenges and limited their ability to scale.
With seven club locations and over 100 courts to manage, the organization had grown faster than their software could keep up. Each department had its own tool, each tool had its own login, and none of them talked to each other. Chris Sumsky, UTA's Technology Director, found himself spending a significant portion of the week simply reconciling data between systems — time that should have been spent on member experience and program growth.
Disconnected Systems
Clover POS
Mindbody
QuickBooks
PlayByPoint
Email Tools
Spreadsheets
The Business Impact
Operational Inefficiency
Staff spent 15+ hours weekly on manual data entry and system reconciliation, taking time away from member engagement.
Data Fragmentation
No unified view of business performance or member engagement across all programs and locations. Financial reporting required pulling from multiple sources and reconciling manually each month.
Member Experience
Members had to navigate multiple platforms for registration, payments, and scheduling, creating unnecessary friction and limiting retention.
Growth Limitations
The fragmented tech stack made it difficult to scale operations or implement new programs efficiently across all seven club locations.
"We were piecing together five or six systems to run the business day-to-day. It worked, but it wasn't scalable — or sustainable."Chris Sumsky — Technology Director, UTA Tennis
How Playbook Unified UTA Tennis's Operations
One platform to replace six — purpose-built for tennis organizations at scale
After evaluating their options, UTA Tennis chose Playbook as the single platform to run their entire operation. Rather than adding yet another tool to the stack, Playbook was able to consolidate online registration, payments, scheduling, marketing, reporting, and point-of-sale into one connected system — eliminating the need for Mindbody, PlayByPoint, QuickBooks integrations, and spreadsheet workarounds in a single move.
Everything Under One Roof
- Camps, lessons & memberships
- Tournaments & events
- Integrated POS with Clover
Family-First Design
- Mobile-optimized registration
- Multi-child management
- Simplified checkout flow
Financial Clarity
- Real-time dashboards
- Automated reporting
- Payment insights
"The financial reporting alone saves us hours every month and gives our partners real-time dashboards to monitor key metrics. That's a major improvement for us."Chris Sumsky — Technology Director, UTA Tennis
Flexible Payment Options
- Automated recurring payments
- Custom payment plans
- Offline check acceptance
Dedicated Support
- On-site staff training
- Payment migration assistance
- Custom feature development
UTA Tennis Results: One Platform Across 7 Clubs
How Playbook transformed UTA Tennis' operations and member experience
Today, UTA Tennis runs its full operation through Playbook, covering:
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7 club locations
All managed seamlessly from one platform with unified reporting across every site
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100+ tennis courts
With real-time availability, online booking, and court-level revenue tracking
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1,000+ active members
Managed through a single member profile with unified payment and registration history
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50+ tournaments annually
Managed end-to-end: registration, draws, scheduling, and payments all in one place
Leadership now enjoys:
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Clean, consistent reporting
Real-time dashboards shared with club partners — no more end-of-month reconciliation scrambles
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Unified workflows
One system for all operations — from program creation to payment collection to post-season reporting
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15+ hours reclaimed weekly
Staff redirect time previously spent on data entry toward coaching, member engagement, and program development
"Playbook gave us the best of everything — payment processing, reporting, marketing tools — all in one system built specifically for tennis. The system is surprisingly easy to use for how much it can do. Compared to the rigid workflows and piecing together other systems, it's a dream."Chris Sumsky — Technology Director, UTA Tennis
What's Next: AI Automation for Tennis Club Management
With Teammate AI and Playbook's ongoing innovations, UTA Tennis is just getting started
Having solved the consolidation problem, UTA Tennis is now focused on what comes next: using Playbook's AI layer — Teammate — to automate repetitive admin tasks, personalize member communications, and give coaches real-time data on their programs. For an organization managing over 50 tournaments a year alongside daily programming across 7 clubs, even small automation gains compound quickly.
UTA plans to:
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Automate admin tasks
Reduce manual work with intelligent automation across scheduling, billing, and member communications
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Enhance member experience
Focus staff resources on high-value coaching and member development — not data entry
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Expand leadership position
Grow Georgia's premier tennis community without proportionally growing the admin team
"We couldn't recommend Playbook more highly."
— Chris Sumsky, Technology Director, UTA Tennis
Frequently Asked Questions
Common questions from tennis directors and facility operators. See also: how other sports organizations use Playbook.
What software do large tennis clubs use?
Large tennis clubs and multi-location tennis organizations have historically relied on a patchwork of tools — Mindbody for scheduling, QuickBooks for accounting, PlayByPoint for court management, and various email platforms for communications. The challenge is that none of these systems share data natively, requiring significant staff time to reconcile across platforms. Organizations like UTA Tennis have moved to Playbook as an all-in-one alternative: one platform that handles registration, court scheduling, memberships, payments, and financial reporting across every location. This approach eliminates the integration overhead and gives leadership a single source of truth for the business.
How do you manage multiple tennis club locations?
Managing multiple tennis club locations requires software with true multi-site architecture — not just multiple accounts in the same system. Playbook is built for multi-location operators, allowing administrators to manage all clubs from a single login while maintaining location-specific settings, court availability, pricing, and staff permissions. UTA Tennis uses Playbook to run 7 distinct club locations, each with its own court inventory and programming calendar, while leadership has a unified view of performance across the entire organization. Real-time dashboards mean that partners and stakeholders can see key metrics for any location — or the full portfolio — without waiting for end-of-month reports.
Can Playbook replace Mindbody for tennis?
Yes — Playbook is a purpose-built alternative to Mindbody for tennis clubs, academies, and multi-sport facilities. Where Mindbody was designed primarily for fitness and wellness studios, Playbook is built around the specific operational needs of sports organizations: court-based scheduling, tournament management, league registration, youth academy programs, and recurring memberships with flexible payment structures. UTA Tennis transitioned from Mindbody as part of their broader consolidation — replacing it and five other tools with Playbook alone. If your club is using Mindbody today and experiencing limitations around court management, tournament workflows, or multi-location reporting, Playbook is worth a close look.
What does Playbook offer for tennis facility management?
Playbook offers a comprehensive suite of tools purpose-built for tennis facilities and sports organizations. Core capabilities include online registration for camps, clinics, leagues, and private lessons; court scheduling and real-time availability; membership management with automated recurring billing; tournament management from registration through draws and scheduling; integrated point-of-sale with Clover for pro shop and concessions; and financial reporting with partner-facing dashboards. For larger organizations, Playbook also offers Teammate AI — an artificial intelligence layer that automates routine admin tasks, personalizes member communications, and surfaces business insights automatically. The result is that tennis directors spend less time on software and more time growing their programs.
How long does it take to migrate a tennis club to Playbook?
Playbook includes on-site staff training, payment migration assistance, and custom feature development as part of the onboarding process. UTA Tennis completed their migration across 7 locations — consolidating Mindbody, Clover POS, QuickBooks, PlayByPoint, and email tools — with dedicated support from the Playbook team throughout. Timeline varies by organization size, but most clubs are fully operational within a few weeks. To discuss your specific situation, book a strategy call with the Playbook team.
Scale Without Complexity
See how Playbook can help you expand your programs, add new sports, and build a thriving community hub
Ready to build your multi-sport legacy?
Join UTA Tennis and hundreds of other sports facilities that have scaled their operations and expanded their community impact with Playbook | Teammate AI.
Multi-Sport Management
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Community Building
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Scalable Growth
Expand your programs and facilities without expanding your admin team