Case Study: UTA Tennis Unifies Fragmented Systems with Playbook's All-in-One Platform
CASE STUDY

UTA Tennis Consolidates 6 Systems into One with Playbook

Simplifying Operations Across Georgia's Largest Tennis Organization

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Playbook Team
July 21, 2025 5 min read
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The Organization

1. UTA Tennis at a Glance

Georgia's premier tennis organization serving thousands of players

As Georgia’s largest tennis club operator, UTA Tennis manages:

Facilities
7
Premier Tennis Clubs
100+ courts across Georgia
Community
1,000+
Active Members
50+ tournaments annually
Programs
Georgia's largest youth academy
Summer camps and clinics
Tournaments and leagues
Private instruction
The Challenge

2. Fragmented Systems

Fragmented Technology Stack

Before partnering with Playbook, UTA Tennis was operating with a fragmented technology stack that created significant operational challenges and limited their ability to scale.

Disconnected Systems

UTA Logo
Clover POS
Mindbody
QuickBooks
PlayByPoint
Email Tools
Spreadsheets

The Business Impact

Operational Inefficiency

Staff spent 15+ hours weekly on manual data entry and system reconciliation, taking time away from member engagement.

Data Fragmentation

No unified view of business performance or member engagement across all programs and locations.

Member Experience

Members had to navigate multiple platforms for registration, payments, and scheduling, creating friction.

Growth Limitations

The fragmented tech stack made it difficult to scale operations or implement new programs efficiently.

"We were piecing together five or six systems to run the business day-to-day. It worked, but it wasn't scalable—or sustainable."

Chris Sumsky

Technology Director, UTA Tennis

The Solution

3. The Playbook Partnership

From basic camps to a multi-sport powerhouse

Everything Under One Roof

  • Camps, lessons & memberships
  • Tournaments & events
  • Integrated POS with Clover

Family-First Design

  • Mobile-optimized registration
  • Multi-child management
  • Simplified checkout flow

Financial Clarity

  • Real-time dashboards
  • Automated reporting
  • Payment insights

"The financial reporting alone saves us hours every month and gives our partners real-time dashboards to monitor key metrics. That's a major improvement for us."

CS
Chris Sumsky

Technology Director, UTA Tennis

Flexible Payment Options

  • Automated recurring payments
  • Custom payment plans
  • Offline check acceptance

Dedicated Support

  • On-site staff training
  • Payment migration assistance
  • Custom feature development
The Results

4. A Simplified Operation and a Scalable Future

How Playbook transformed UTA Tennis' operations and member experience

Today, UTA Tennis runs its full operation through Playbook, covering:

  • 7 club locations

    All managed seamlessly from one platform

  • 100+ tennis courts

    With real-time availability and booking

Leadership now enjoys:

  • Clean, consistent reporting

    Real-time insights at your fingertips

  • Unified workflows

    One system for all operations

  • Streamlined experience

    For both members and staff

"Playbook gave us the best of everything—payment processing, reporting, marketing tools—all in one system built specifically for tennis. The system is surprisingly easy to use for how much it can do. Compared to the rigid workflows and piecing together other systems, it's a dream."

CS

Chris Sumsky

UTA Tennis Member

Looking Ahead

5. Growth with AI and Automation

With Teammate AI and Playbook's ongoing innovations

UTA plans to:

  • Automate admin tasks

    Reduce manual work with intelligent automation

  • Enhance member experience

    Focus resources on what matters most

  • Expand leadership position

    Grow Georgia's premier tennis community

"We couldn't recommend Playbook more highly."

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Scale Without Complexity

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Join UTA Tennis and hundreds of other sports facilities that have scaled their operations and expanded their community impact with Playbook | Teammate AI.

Multi-Sport Management

Manage basketball, volleyball, pickleball and more from one platform

Community Building

Create a hub for youth development and community engagement

Scalable Growth

Expand your programs and facilities without expanding your admin team

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