How to Build a Second Location
Without Doubling Your Stress

The only way to achieve consistent results across two different markets is to run them both from a single, digital operational manual. This is where you replace personal oversight with standardized processes. Document and implement a Standard Operating Procedure (SOP) for every interaction: member check-in, equipment turnover, and closing routine. Create shift-specific task checklists that staff must complete on the mobile app before clocking out.

Develop a clear onboarding program that defines roles, expectations, and your facility's core values. Hire a dedicated Site Manager, not a second you. Upload all training videos, documents, and policies into a single, accessible staff portal, ensuring all locations receive the same initial training. Establish clear, unified financial reporting metrics (e.g., Revenue Per Player, Cost of Goods Sold) that apply to both locations. View live performance dashboards that compare revenue, occupancy rates, and membership churn by location, instantly highlighting underperforming areas.

Your current collection of spreadsheets and manual tools cannot scale. You need a single, multi-site facility management software that operates as the backbone for both locations. This reduces staff admin time and guarantees a uniform customer experience. Unified Member Database: All client profiles, waivers, and payment histories live in one system. A member at Location A can effortlessly book a court or class at Location B. You offer a "chain membership" (a high-value upsell) without any extra data-entry or cross-platform reporting.

Centralized Scheduling & Billing: Manage all staff schedules, court reservations, and recurring membership billing from one master admin interface. This eliminates the stress of double-bookings and ensures consistent cash flow by auto-processing payments for both sites. The system flags declined payments for both, saving your managers hours of chasing. Automated Marketing & Communication: Run one marketing campaign (e.g., a flash sale on training packages) that can be targeted to or applied across both locations with a single click. You spend the same effort to market to double the audience, ensuring low-cost customer acquisition for the new site.

Even with the best systems, a disorganized launch will break your capacity. Use your first location's success as a blueprint, not a burden. Start Pre-Sales Early: Use the new location's planned court space to sell Founding Member packages six months out, generating immediate working capital. Hyper-Local Research: Adjust your offerings. If the new location is near an elementary school, prioritize after-school camps and youth leagues for that area.

Empower the Site Manager: Give the new manager a clear set of KPIs and the authority to solve 95% of operational problems. Your role becomes strategic oversight, not operational execution. Smart Facility Access: Use a smart lock system integrated with your software. Only members with active, paid bookings are granted a temporary access code to the facility. This eliminates the need for staff to be on-site at all hours just to grant access.