Seminole Sports Academy & Playbook
Two facilities, countless programs, one family-friendly platform
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Seminole Sports Academy at a Glance
Two facilities, countless programs, one family-friendly platform
Randy runs a true “everything” operation: a morning open-gym crowd, school-day PE rentals, afternoon classes, league play every night, and tournaments that start before sunrise on Saturdays. It’s busy by design—and brutal on scattered software.
Organization Profile
Randy Motilasingh
Owner & Operator
Facilities
Seminole Sports Academy
Indoor basketball facility
Seminole Baseball Complex
Outdoor baseball facility
Programs
Previous Tools
Before Playbook, Randy managed operations across multiple disconnected platforms:
The Challenge
Before Playbook: Multiple Platforms, Multiple Headaches
Registration & Memberships
Managed through SportsEngine
Game Scheduling
Split between TeamSnap and Google Sheets
Email Marketing
Sent through Mailchimp with growing fees
Website Management
Built and maintained in Wix
Fundraising & Tournament Management
Relied on disconnected one-off tools with no integration
Every rain delay or last-minute coach swap forced Randy to hop across tabs, update information manually, and hope parents found the right version.
"Most nights I was the IT guy for my own facility. I wanted to watch games, not cross-check PDFs."
Looking ahead: Adding a full baseball venue in 2024 meant twice the schedules, twice the rosters, and (if nothing changed) twice the tech chaos.
The Playbook Solution
All-in-One Platform
| Before Playbook | With Playbook |
|---|---|
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Five separate systems and invoices
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Single dashboard for registration, scheduling, payments, email, fundraising
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Manual changes in several places
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Live sync—edit once, instantly updates web, mobile, emails, kiosks
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Constant "What time is my game?" calls
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AI Call-Answer Bot handles routine questions 24/7
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Detached fundraising page
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Built-in campaign raised $5K in the first drive
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Fresh vendor hunt for baseball launch
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Template cloning brought Seminole Baseball online over one weekend
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Customer-Success Partnership
Dedicated coach: Ian Stone
Support style:
- Same-day replies
- Screen-share walk-throughs
- Follow-up recaps
"Ian answers fast and sorts things out. It feels like he's on staff with us."
From Five Systems to One Platform
How Playbook transformed operations across two sports facilities
Key Business Outcomes for Seminole Sports Academy
How Playbook's unified platform transformed operations across two sports facilities
Cost Savings
Eliminated five separate software subscriptions, saving over $6,000 annually in technology costs
Time Reclaimed
Reduced administrative work by 15+ hours per week, allowing more time for coaching and family
Facility Expansion
Successfully launched second facility (baseball complex) without hiring additional administrative staff
Revenue Growth
20% increase in program registrations through streamlined sign-up process and integrated marketing
Implementation & Day-to-Day Life
How Playbook transforms operations across every area of Seminole Sports Academy
Operational Impact Across Departments
| Operational Area | Playbook Impact |
|---|---|
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Interactive scheduler auto-resolves conflicts across basketball courts and baseball diamonds. |
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Rolling enrollment is tied directly to member profiles—no duplicate data entry. |
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Flexible billing rules handle family plans, credits, and mid-season upgrades without manual math. |
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Front-desk staff book open slots in one calendar; upcoming AI space-utilization dashboard will flag unused hours. |
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Drag-and-drop Playbook Mail sends branded newsletters, coupon blasts, and last-minute alerts (Mailchimp gone). |
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Built-in templates power scholarship drives—first campaign covered annual Playbook fees. |
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AI highlight-reel generator lets players pull social-ready clips minutes after the final buzzer. |
Results After One Season
How Playbook transformed daily operations and business outcomes
Evenings Reclaimed
Admin team no longer copies schedules into multiple tools
Lower Cost of Ownership
Four third-party subscriptions retired; fundraiser proceeds offset Playbook cost
Smooth Expansion
Seminole Baseball launched without adding new vendors or training headaches
Parent Satisfaction
One login for everything; real-time updates reduce sideline confusion
Organic Growth
Randy has already referred several neighboring clubs after they saw the streamlined experience
"Parents know exactly where to look, staff use one system, and I'm not juggling bills. It's calmer, and that helps everyone."
Looking Ahead: The AI Roadmap
How Playbook's AI innovations will drive future growth at Seminole Sports Academy
Q3 2025
Highlight-Reel Generator
Will auto-publish player clips to IG/TikTok for both sports
Sponsor Outreach Agent
Drafts localized partner pitches while Randy sleeps
Q4 2025
Q1 2026
Space-Utilization Heatmaps
Will guide pricing and promotions for underused hours
Scholarship Expansion
Second fundraising push planned—templates already in Playbook
Q2 2026
"Playbook keeps rolling out AI tools that fit real life here. As they grow, it just becomes easier for us to grow, too."
Key Takeaway
Playbook's single, warm platform lets multi-program facilities like Seminole Sports Academy handle every offering—leagues, tournaments, classes, memberships, rentals, and fundraising—without the software sprawl. The result is more time for athletes, more headspace for expansion, and one less set of spreadsheets to chase at midnight.
Streamline Your Operations
See how Playbook can help you save time, reduce costs, and grow your sports business
Ready to transform your sports organization?
Join Seminole Sports Academy and hundreds of other sports facilities that have revolutionized their operations with Playbook | Teammate AI.
Multi-Facility Management
Manage multiple sports facilities from a single platform
Mobile Management
Run your entire operation from your smartphone
Integrated Payments
Streamline registration, billing and fundraising in one system