Drew Jordan Basketball × Playbook
One court, one platform—and a friendship sealed on a full-court 1-on-1.
Read the Case Study
Drew Jordan Basketball at a Glance
From a single court to a thriving basketball community
Brandon grew up a Miami gym rat who finally took the leap in 2017, signing a 10-year lease on an empty warehouse. He convinced a few believers to back a high-end Sport Court maple install and opened with just one court and a side lounge perfect for birthday parties.
The Organization
Brandon Melamed
Founder & Head Coach
Facility
Drew Jordan Basketball Facility
5,000 sq ft warehouse in Aventura, FL with premium Sport Court maple floor
Programs
Playbook Customer
Since 2022
"We came in on day one with a floor under us—that gave investors peace of mind."
The Patchwork Problem
Before Playbook, Brandon juggled multiple systems to keep his business running
The Disconnected Systems Challenge
Team-Chat App
Just for schedules and team communication
Separate Registration Site
For managing camps & clinics signups
Lone POS Terminal
Only for snacks and drop-in payments
DIY Website
Never quite matched the brand vision
Result: Admin time ballooned; late nights were spent reconciling spreadsheets instead of drawing up drills.
Enter Playbook—and a Full-Court Game
Brandon met Playbook CEO Josh Marcus at a camp showcase. They ended the visit playing full-court 1-on-1.
"Still not sure if Josh lost on purpose—but I loved that he wasn't just talking business. Their passion matched mine."
By week's end Brandon had:
| Need | Playbook Solution |
|---|---|
Unified tools |
Registration, scheduling, chat, POS, website, email/SMS—one login |
Fundraising spark |
First Playbook Raise campaign cleared thousands for new gear |
Off-peak filler |
AI "Night-Owl Open Run" texts keep 9–11 PM slots busy |
Hoops extras |
League stats, roster cards, coach payroll exports |
Human touch |
CS coach Ian Stone plus Heat tickets and business intros from Josh |
Implementation Highlights
Programs Go Live
Data import &
merchant approval
Equipment
New shooting
machine
Brand Launch
New site &
emails
Integration
POS &
calendar
Marketing
AI & birthday
parties
Everyday Impact
How Playbook transformed Drew Jordan Basketball's operations and community engagement
Operational Improvements & Community Growth
| Area | What's Different |
|---|---|
|
|
Staff use one dashboard for rosters, payments, snack-bar sales |
|
|
Text promos keep the lights on past 9 PM |
|
|
Parents book court + party room in one click |
|
|
Heat tickets, networking intros, a support crew that loves hoops |
|
|
Brandon's word of mouth has brought "numerous" Florida clubs onto Playbook |
"I keep spotting the Playbook logo around Florida—feels like every facility is on it now."
Brandon's Advice for Aspiring Facility Owners
Why We've Succeeded
Start with a revenue floor
"That one Sport Court purchase meant quality from day one and calmed investor nerves."
Fill every hour
Camps, late-night runs, birthday parties—"Idle courts cost money; creativity prints it."
Pick partners who play
"Josh and Ian hoop, so the software speaks basketball out of the box."
What We Would Have Done Differently
Buy the building if you can
"A lease works, but equity would've been nicer after year three."
Consolidate sooner
"I wasted months juggling five apps; switching earlier would've freed up nights."
Plan party space from the blueprint
"That extra lounge prints cash—wish I'd designed it bigger."
Looking Forward
Second Location
Scouting phase underway for a second facility
This time with an eye on ownership rather than leasing
AI Sponsor Outreach
Leveraging technology to build new partnerships
Focusing on sports-medicine partners for holistic player development
Highlight-Reel Generator
Automated video content for social media
Creating shareable moments for every camper's TikTok feed
"Playbook will scale right with us—workflows clone, passion stays."
Key Takeaway
A one-court warehouse became a half-million-dollar operation once Brandon condensed a tangle of tools into Playbook’s all-in-one platform—backed by a CEO who’ll lace ’em up, a success coach who answers by name, and basketball-first features that keep every hour on the schedule earning.
Scale Without Complexity
See how Playbook can help you expand your programs, add new sports, and build a thriving community hub
Ready to build your multi-sport legacy?
Join RG Basketball and hundreds of other sports facilities that have scaled their operations and expanded their community impact with Playbook | Teammate AI.
Multi-Sport Management
Manage basketball, volleyball, pickleball and more from one platform
Community Building
Create a hub for youth development and community engagement
Scalable Growth
Expand your programs and facilities without expanding your admin team