How Drew Jordan Basketball Manages Court Rentals, Leagues & Camps on One Platform
One court, one platform—and a friendship sealed on a full-court 1-on-1.
Read the Case Study
Drew Jordan Basketball at a Glance
From a single court to a thriving basketball community
Brandon grew up a Miami gym rat who finally took the leap in 2017, signing a 10-year lease on an empty warehouse. He convinced a few believers to back a high-end Sport Court maple install and opened with just one court and a side lounge perfect for birthday parties. Today Drew Jordan Basketball is a model for what modern basketball facility management can look like when operations and community run on a single platform.
The Organization
Brandon Melamed
Founder & Head Coach
Facility
Drew Jordan Basketball Facility
5,000 sq ft warehouse in Aventura, FL with premium Sport Court maple floor
Programs
Playbook Customer
Since 2022
"We came in on day one with a floor under us—that gave investors peace of mind."
— Brandon Melamed, Founder, Drew Jordan Basketball
The Challenge: Replacing Disconnected Basketball Facility Software
Before Playbook, Brandon juggled multiple systems to keep his business running
The Disconnected Systems Challenge
Team-Chat App
TeamSnap just for schedules and team communication
Separate Registration Site
A standalone Wix site for camps & clinics signups
Lone POS Terminal
A Square reader only for snacks and drop-in payments
DIY Website
Never quite matched the brand vision
Result: Admin time ballooned; late nights were spent reconciling spreadsheets instead of drawing up drills.
"I wasted months juggling five apps. Switching to one platform earlier would've freed up entire nights — time I could've spent on the court, not the keyboard."
— Brandon Melamed, Founder, Drew Jordan Basketball
How Playbook Replaced 5 Tools in 8 Weeks
Brandon met Playbook CEO Josh Marcus at a camp showcase. They ended the visit playing full-court 1-on-1.
"Still not sure if Josh lost on purpose—but I loved that he wasn't just talking business. Their passion matched mine."
— Brandon Melamed, Founder, Drew Jordan Basketball
By week's end Brandon had:
| Need | Playbook Solution |
|---|---|
Unified tools |
Registration, scheduling, chat, POS, website, email/SMS—one login, including court rental software. |
Fundraising spark |
First campaign raised $4,200+ for new gear in under two weeks via Playbook Raise fundraising. |
Off-peak filler |
AI "Night-Owl Open Run" texts keep 9–11 PM slots busy |
Hoops extras |
League stats, roster cards, coach payroll exports |
Human touch |
CS coach Ian Stone plus Heat tickets and business intros from Josh |
Implementation Highlights
Programs Go Live
Data import &
merchant approval
Equipment
New shooting
machine
Brand Launch
New site &
emails
Integration
POS &
calendar
Marketing
AI & birthday
parties
Results: From Single Court to Half-Million-Dollar Operation
What Brandon built with one court, one platform, and a clear strategy
Everyday Impact
How Playbook transformed Drew Jordan Basketball's operations and community engagement
Operational Improvements & Community Growth
| Area | What's Different |
|---|---|
Single source of truth | Staff use one dashboard for rosters, payments, snack-bar sales |
Late-night revenue | Text promos keep the lights on past 9 PM |
Birthday bundle | Parents book court + party room in one click |
Community perks | Heat tickets, networking intros, a support crew that loves hoops |
Referrals | Brandon's word of mouth has brought 10+ Florida clubs onto Playbook |
"I keep spotting the Playbook logo around Florida—feels like every facility is on it now. I've sent a bunch of people their way because it genuinely works."
— Brandon Melamed, Founder, Drew Jordan Basketball
Brandon's Advice for Aspiring Facility Owners
Why We've Succeeded
Start with a revenue floor
"That one Sport Court purchase meant quality from day one and calmed investor nerves."
Fill every hour
Camps, late-night runs, birthday parties—"Idle courts cost money; creativity prints it."
Pick partners who play
"Josh and Ian hoop, so the software speaks basketball out of the box."
What We Would Have Done Differently
Buy the building if you can
"A lease works, but equity would've been nicer after year three."
Consolidate sooner
"I wasted months juggling five apps; switching earlier would've freed up nights."
Plan party space from the blueprint
"That extra lounge prints cash—wish I'd designed it bigger."
Looking Forward
Second Location
Scouting phase underway for a second facility
This time with an eye on ownership rather than leasing
AI Sponsor Outreach
Leveraging technology to build new partnerships
Focusing on sports-medicine partners for holistic player development
Highlight-Reel Generator
Automated video content for social media
Creating shareable moments for every camper's TikTok feed
"Playbook will scale right with us—workflows clone, passion stays."
— Brandon Melamed, Founder, Drew Jordan Basketball
Key Takeaway
A one-court warehouse became a half-million-dollar operation once Brandon condensed a tangle of tools into Playbook's all-in-one sports management platform—backed by a CEO who'll lace 'em up, a success coach who answers by name, and basketball-first features that keep every hour on the schedule earning.
Frequently Asked Questions
Common questions from basketball facility owners about software, filling courts, and scaling operations
Many Miami-area basketball facilities, including Drew Jordan Basketball in Aventura, use Playbook to manage court rentals, leagues, camps, birthday parties, and team communications from a single platform. Playbook replaces the patchwork of team-chat apps, separate registration sites, and standalone POS terminals that most facility owners cobble together when they launch.
Drew Jordan Basketball fills its 9–11 PM slots using Playbook's AI-powered SMS marketing—automated "Night-Owl Open Run" text campaigns that go out to past customers, driving walk-in revenue without any manual effort from staff. Combining late-night open runs with birthday party packages and court rental bundles is one of the most effective ways facility owners maximize revenue per available court hour.
Yes—Playbook handles court rentals, leagues, club teams, skills academies, camps, and birthday parties all from one login. Brandon at Drew Jordan Basketball books court rentals and party-room reservations in a single parent-facing checkout flow, and manages league stats, roster cards, and scheduling on the same dashboard his staff uses for POS sales.
Unlike point solutions that handle only registration or only scheduling, Playbook combines registration, website hosting, email and SMS marketing, POS, team communication, fundraising, and coach payroll exports into one platform. Facility owners who switch from tools like EZ Facility, DaySmart, or Amilia typically report eliminating 3–5 separate subscriptions and cutting weekly admin time significantly.
For single-court facilities like Drew Jordan Basketball's 5,000 sq ft Aventura warehouse, Playbook is purpose-built for the scale and program mix most independent basketball operators run—court rentals, leagues, camps, and birthday events. The platform grows with the business; Brandon has used the same system from launch through plans for a second Miami-area location.
Brandon Melamed opened Drew Jordan Basketball in 2017 with a 10-year warehouse lease in Aventura and a premium Sport Court maple floor—a capital investment he credits with calming early investor nerves by signaling quality from day one. Operational costs depend on lease terms, court surface, and staff, but choosing software that unifies registration, payments, and marketing early reduces ongoing overhead significantly.
Scale Without Complexity
See how Playbook can help you expand your programs, add new sports, and build a thriving community hub
Ready to build your basketball facility legacy?
Join Drew Jordan Basketball and hundreds of sports facilities that have scaled their operations with Playbook.
Multi-Program Management
Manage leagues, camps, court rentals, and parties from one platform
Community Building
Create a hub for youth development and community engagement
Scalable Growth
Expand your programs and facilities without expanding your admin team