EBC Basketball & Playbook
From scattered tools to a single playbook—and a partner who sketches the blueprints with you.
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The Organization
EBC Basketball
Kirkland, Washington
Organization Snapshot
Claim to fame
One of the largest AAU programs in the Pacific Northwest
Courts & Programs
Multi-court training center, year-round AAU, skills academy, leagues, camps, private rentals
Switched to Playbook
April 2024
The Challenge
Before Playbook, EBC juggled an EZ Facility subscription plus a half-dozen add-ons:
Disconnected Systems
Separate systems for web hosting, email marketing, SMS, memberships, apps
Manual Data Management
Manual exports anytime rosters changed
Growth Limitations
A growing training academy that needed flexible packages and revenue tracking
Expansion Roadblocks
Early discussions about a facility expansion—but no software partner willing (or able) to help
"The tools sorta worked, but nothing talked to each other. Planning for growth felt risky."
— EBC Ownership Team
Why EBC Chose Playbook
All-in-one pricing
One subscription covers registration, scheduling, payments, web, email & SMS marketing
Marketing depth
50+ out-of-the-box campaigns (flash sales, birthday offers, cart-abandon nudges)
Dedicated team
Named CS coach, weekly check-ins, same-day support replies
Future-proof
Early access to AI feature roadmap—lead gen, highlight reels, sponsorship outreach
"The platform checked the boxes, but the people sealed it. It's a family business that acts like part of ours."
EBC Ownership Team
Kirkland, WashingtonImplementation & Beyond
4.1 Quick Start (Spring 2024)
Data import—rosters, memberships, and mailing lists moved in two weeks.
Website relaunch—Playbook Web team rebuilt EBCbasketball.com on a faster, mobile-first template.
Marketing jump-start—pre-built email flows (welcome series, camp reminders) switched on day one.
4.2 Going the Extra Mile
| Playbook "Above & Beyond" | Impact |
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EBC now pitches investors with pro floorplans in hand |
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Smoother check-ins, clearer revenue tracking |
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Filling late-night rental slots with automated SMS offers |
"They don't just answer tickets—they brainstorm with us. Even pulled in an architect to map future courts."
— EBC Leadership Team
Everyday Operations Now
How EBC Basketball runs its business on Playbook
Leagues & AAU
Interactive scheduler + live family portal
Training Academy
Credit packs, auto-renew memberships, coach payroll exports
Marketing
Drag-and-drop email, built-in SMS, social posts queued in advance
Rentals
Real-time calendar; utilization dashboard highlights slow hours
App
Branded EBC mobile app (iOS & Android) for schedules, payments, push alerts
EBC Basketball
Powered by Playbook
Early Outcomes
Initial benefits EBC Basketball is experiencing with Playbook
Unified Data
Staff finally work from one dashboard
Consistent Brand
Same look & feel across web, app, email, and SMS
Time Back
Fewer manual exports, less double-entry
Expansion Momentum
Architect plans + revenue reporting support fundraising talks
Looking Ahead
EBC Basketball's roadmap with Playbook
AI Highlight-Reel Generator
Turning on AI highlight-reel generator for showcase events
Sponsor Outreach Agent
Beta testing Sponsor Outreach Agent to open new partnership doors
Facility Expansion
Breaking ground on the expanded facility—Playbook ready to clone workflows day one
"We've built a strong personal connection with the Playbook crew. They work hard, they listen, and they make growth feel doable."
EBC Director of Operations
Kirkland, WashingtonKey Takeaway
EBC's switch to Playbook replaced a patchwork of tools with one platform—and uncovered a partner invested in every step, from day-to-day marketing to future-court blueprints. For fast-growing programs, that combination of software and genuine support can be the difference between juggling and scaling.
Beyond the Court
The partnership between Village Pickleball and Playbook | Teammate AI continues to deliver value
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